Sony Insights » TransferJet

Sony TransferJet UK Release Due In Months

Josh Tait — Tue, 09 Mar 2010 17:05:03 +0000

Sony Transfer Jet

Sony TransferJet is one of the most exciting and hotly anticipated Sony technologies that has been developed for its range of Cybershot cameras. After doing the rounds at Gadget Shows and in the media Sony has revealed that TransferJet technology will be available within the UK in a matter of months.

Sony TransferJet technology that will be available with some Cybershot cameras and memory cards is basically wireless file sharing like Bluetooth. However, unlike Bluetooth TransferJet requires users to hold devices close together, even touching them. This close proximity wireless technology allows for the rapid transferral of data, according reports the speed is around 187 times faster than traditional Bluetooth. As well as Cybershot cameras TransferJet technology will be available in some VAIO notebooks and if some rumours are to be believed BRAVIA televisions with the aid of a special pad like component.

With a release scheduled for the second half of the year, photography enthusiasts will be eagerly awaiting the release of this handy new technology. As TransferJet memory cards are already available in the United States, albeit without a massive fanfare surrounding the launch the confirmation of the release date is unlikely to be too far away.

Sony Cybershot DSC-TX7 Product Feature

Tom Pretty — Tue, 16 Feb 2010 15:31:28 +0000

Sony Cyber-shot TX7, a new standard in Compact Cameras!

News of the Sony Cybershot DSC-TX7 reached us here at Sony-Insights about a month ago. Launched at CES the slim-line DSC-TX7 has now reached the review stage and it has certainly impressed both experts and users. The Sony Cybershot TX7 has been developed to improve upon the existing TX1 and includes some features that will doubtlessly impress photographers.

In terms of specs, consumers are provided with a 10.2 megapixel CMOS sensor that incorporates the Sony Exmor R technology for outstanding low light performance. The TX7 also provides a 3.5 inch screen, fast video capture utilising the AVCHD format and Sony’s new technology, the intelligent Sweep Panorama. This new tech allows users to snap wondrous panoramic photographs with an intelligent stitching system. In addition the Carl Zeiss lens offers 4x optical zoom and the touch-screen interface has been specifically designed with ease of use and intuitive functionality in mind. Finally the stereo microphone allows for sound recording whilst the HDMI output means your images and videos can be displayed easily. For those with fashion in mind the Cybershot TX7 is also available in a range of three colours.

The Cybershot DSC-TX7 is certainly packed full of features, most impressive however has to be the incorporation of the TransferJet technology that allows for close proximity, high speed wireless data transferral between devices.

Reviews from both professionals and customers are now filtering through. Overall these seem to be positive, some customers are simply overawed by the quality and specifications of the TX7, particularly the fact that it is able to record video in high definition and it incorporates a responsive touch screen. Others are equally impressed by the fact that this compact digital camera uses the more inexpensive SD memory cards rather than Sony’s proprietary equivalents. The general consensus in the reviews is that the Cybershot DSC-TX7 is extremely well equipped, packing in all the features that you would need from a compact and then some, it is also considered to be easy to use and well styled. The Sony Cybershot is available in Red, Blue or Silver and is priced at around the £380 mark.

TransferJet Memory Cards Released in Japan

Josh Tait — Thu, 21 Jan 2010 10:02:55 +0000

At Sony Insights we have already looked at Sony’s new data transferral technology, TransferJet. Present in some of the latest products it is described as a “close proximity wireless transfer technology”. Put simply it allows users to transfer their data at high speed without the need for those pesky wires.

The latest announcement from Sony concerned with TransferJet states that speeds of 560Mbps will be possible. Despite some industry commentators surmising that it is more likely that the speed will be around 375Mbps, it is certainly a fast system that will allow the seamless transfer of data between digital cameras, camcorders, VAIO computers and BRAVIA televisions.

The TransferJet system will only work with a maximum range of 3cm so basically users will have to touch the devices together when they want to send pictures, music or video. This close proximity however means that outstanding speeds will be achievable, so it is better to think of it as a type of Bluetooth that is far faster, and considerably more capable.

The Sony global website has in-depth information on the subject as well as some very technical equations but the lay mans explanation, and most pertinent example is the fact that users will be able to share the images from the camera to their television by just touching the devices together. Equally a video on the Sony site shows that this reliable high speed transmission technology will allow users to download music in stores by simply touching their mobile phone or mp3 player to an in store device.

However this new TransferJet technology is implemented, its development by Sony could well be the next step in wireless communication. As 8, 16 and 32GB varieties of TransferJet Memory Stick Pro cards are released in Japan, only time will tell if this technology will be a revolutionary development.