Archive for the ‘eco friendly’ tag

Energy Saving TVs from Sony are Watching

Bravia WE 5

The BRAVIA motion sensing technology has been in existence for some time now. Incorporating facial recognition as well as heat and movement sensors these televisions are able to monitor the environment around them, adjusting the output in accordance with demands so that energy usage is optimised.

Put simply, the sensors, now being rolled out in the latest Sony BRAVIA range will automatically turn the screen off if no one is in the room watching. According to reports they will also be able to sense when the watcher is sleeping, once again altering the performance to match so that energy is saved. Ultimately this will help owners to save energy and money as well as help the environment. These features will also work with the ambient light sensor that dims the screen automatically when the room is darkened. Read the rest of this entry »

Sony Ericsson Eco Friendly Elm Goes Silver

The Sony Ericsson Eco Friendly Elm

The Sony Ericsson Elm, currently available on the O2 network is the latest in a raft of eco friendly models being released by the Japanese Swedish collaboration. Originally the Sony Ericsson Elm was only available in a rather dull black finish but it has now been announced that the mobile phone will be released in a shiny silver variety. The announcement is part of a broader colour scheme that the Elm will now be available in, a scheme that includes the ever so environmental Hazel.

The Elm series has long been touted as a more eco friendly mobile phone range. Ultimately Sony Ericsson has strived to produce phones that have less of an impact on the environment without having to sacrifice performance or features. Read the rest of this entry »

Sony Pictures Go Green with Eco Friendly DVD Collection

Sony DADC & Sony Pictures Carbon Neutral DVD Collection

Environmental principles are becoming increasingly important in the corporate world and the latest news of a collaboration between Sony Pictures and Sony DADC (Digital Audio Disc Corporation) is no exception. The exercise is to show once again that Sony as a corporate entity is interested in environmental issues and its constituent businesses are striving to find eco friendly methods of manufacturing and production.

Sony DADC and Sony Pictures have announced in Germany that they are to release a collection of 10 DVD’s that will be completely carbon neutral. The carbon neutral collection will be available through the online retailer Amazon. The establishment and verification of the carbon neutral collection will be carried out by renowned climate protection organisation myclimate. Based in Switzerland myclimate has assessed the greenhouse gas emissions of the DVD collection and will be carrying out measures such as tree planting to offset the manufacturing process. Read the rest of this entry »

Become more Eco Friendly with the New Sony eco Website

Sony Eco Website

Last week Sony was listed in Environmental Graffiti’s list of the greenest companies of 2009. Their inclusion was due to the company’s involvement in a range of different eco friendly initiatives from the Forest Guard Project to their own series of sustainability lectures. However, recently Sony have also restructured a section of their website to further promote how they are striving to incorporate eco friendly principles and more widely reduce the environmental impact Sony as a company is having on the planet.

The new eco section of the Sony website is focussed around three major principles or the 3Ps as they have been labelled. These 3Ps include Product, Process and Planet. Ultimately the 3Ps have been devised by Sony to look at ways in which they can change their business operations at every level, from the design of products through to manufacturing and recycling. Read the rest of this entry »

Sony Named in Environmental Graffiti’s Greenest Companies of 2009

Good news for Sony Eco

Sony has been named along with another 5 manufacturers in a list of the greenest companies in the world for 2009. Environmental Graffiti, a blog devoted to reporting environmental news, has listed five of the greenest companies using the criteria of their commitment to innovative green campaigns.

The companies that made the list include Unilever, Whole Foods Market, Timberland and Nokia, each included for the ways in which they are changing working procedures to be more environmentally friendly.

Sony was included in the Environmental Graffiti list for a number of reasons. Environmental Graffiti recognise that as one of the world’s largest companies the way in which Sony operate and the products they produce affect millions of people all over the planet. Environmental Graffiti also noted that Sony is making an increasing commitment to reducing their carbon footprint and focussing on how product life cycles can affect the environment. Read the rest of this entry »

Sony Brings Eco Friendly W Laptop to the Party

Sony VAIOs Eco driven laptop

Sony has once again showed their commitment to eco friendly principles with one of their latest laptops the Sony VAIO Eco VPC-W212AX. Most computer experts will remark that this new eco laptop is essentially the same VAIO W Netbook already released, however it is important to remember that this is less about features and more about the ethos behind the laptop that makes it eco friendly.

One of the major appeals of this laptop is its green credentials. The chassis, complete with its pearlescent glow is in fact manufactured from twenty percent recycled CD and DVD cases. The carry case on the other hand has been manufactured using spent drinks bottles made from PET plastic. Both show that waste from society can have practical uses in the world of consumer electronics. For those who want the specs the W series eco laptop boasts a 10.1 inch screen, an Intel Atom n450 CPU a gig of ram and a 250GB hard drive. Read the rest of this entry »

Sony Open To Questions

At the recent Consumer Electronics Show Sony unveiled the VAIO W series Eco Edition. Its main feature being a mercury free LED backlight. It is clear that Sony is becoming increasingly committed to eco friendly principles and the joining of the “You Ask, They Answer” initiative only stands as testament to this dedication. Put simply the initiative gives the public the chance to ask Sony about its environmental projects and policies, how their manufacturing processes are being improved with the environment in mind and the sourcing of more eco friendly materials.

This news comes on the back of Greenpeace praising Sony in their latest “Guide to Greener Electronics”. This guide ranks the top eighteen manufacturers in the world giving them a score for their green efforts. Sony has moved from position eight to seven with a score of 5.1; the reason for this increase in rank being an overall reduction in greenhouse gas emission and its increased dedication to renewable energy.

The list does still argue that Sony could do more to improve their chemical legislation though. Sony has however claimed that they are striving to reduce the impact the company has on the planet and is constantly reviewing its control over hazardous chemicals used in the manufacturing process.

Sony is the first major consumer electronics producer to have joined the ‘You Ask, They Answer’ project and expects a large number of queries. Questions already posted on the Guardian Green Living site touch on subjects such as a universal charger for Sony devices and whether a PS3 update will ever include an auto-power off feature. Questions on the site are currently being answered by members of the Sony Europe team.