Sony Step Up Apple Competition with iTunes Rival
Sony iTunes Rival incoming?
The rivalry between Sony and Apple is to be stepped up with reports that Sony is on the verge of releasing a range of smart phone devices, a multimedia tablet and now an online media store that will rival Apple’s iTunes. The Sony Online Services will directly compete with iTunes providing customers with music and video.
Additionally it is believed that Sony will integrate the Playstation Portable (PSP) into a new mobile phone, creating yet more competition for Apple’s iPhone. As a result, this new “gaming phone” has led to the inclusion of a back catalogue of PSP games within the Sony Online Service. The move will be welcomed by Sony Ericsson who like other mobile phone manufacturers has faced stiff competition from the iPhone since its release.
The development of the Sony Online Service has been mirrored by other companies attempting to compete with the iTunes platform. Microsoft for example revealed that they would be incorporating Zune and Xbox Live functionality in future Windows Phone 7 Series models in an attempt to carve out a market share.
Sony has previously mentioned their interest in creating an iPad like device and sees the potential in that sector of the market. With the plethora of media types falling under the Sony umbrella, from movies, television, games and music it is likely that the company will be able to throw its considerable weight behind this new online service.
Posted: March 8th, 2010
by Josh Tait
Tagged with Sony Ericsson, Sony Smartphone
Categories: Sony Corp
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