Sony Ericsson Supports Group to Grow App Share

Mobile phone manufacturer Sony Ericsson have announced their backing for a  new mobile apps community called the “Wholesale Applications Community”.  The community aims to involve manufacturers and network operators to create a new standard in mobile apps to take on the  dominant  Apple’s App Store.

The GSM Association announced yesterday that twenty-four network operators have agreed to form the Wholesale Applications Community to grow their share in the apps market and to give developers one point of entry to its members.

The group (WAC) will begin work on combining their current developer communities, this will give app developers  a single market to get their applications distributed to many platforms with a single approval process.  The community intends to create a single common development standard that WAC expects to be ready in just one year.

This new common standard will be independent of the mobile operating system according to WAC and they hope it will give them a much stronger impact in the competition against Apple’s App Store and Google’s Android Market, both of which rely on separate development and approval methods.

The Wholesale Applications Community comprises of world leading network operators like AT&T, China Mobile, NTT DoCoMo, Orange, Telefónica, Sprint, Verizon Wireless and Vodafone. Combined the operators in the group approach 3 billion subscribers globally. As with many phone manufacturers, network operators are envious of the success of Apple’s App Store and are keen to compete alongside them for a share in the growing app market.

 

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