Sony Bring Cricket into the Modern Age

It is not often that a story comes along which combines two of your favourite interests so the news that Sony are to be involved in the redevelopment of Hampshire’s cricket ground simply had to be reported. The redevelopment of the Rose Bowl in Hampshire is costing around £48 million and according to reports includes a technology deal with Sony.

Sony will be working closely with the redevelopment team to supply HD screens throughout the ground’s new stands as well as the additional business facilities and planned hotel. The system has the benefit of giving Hampshire video editors the power to create their very own content, from instant replays of wickets and boundaries to live statistics and umpiring decisions.

This is not the first time that Sony has been involved in incorporating technology into a stadium however, having made a similar deal to bring technology to Arsenal’s Emirates Stadium. Whilst this deal will make the Rose Bowl one of Europe’s most technologically advanced stadiums and almost certainly the most advanced stadium in the sport of cricket, the directors of Hampshire cricket see the additions as being far more important than simply providing replays for fans, as it will hopefully help to improve concert facilities at the ground. As issues are already being raised with the number of test venues in the country and seemingly the reliance on television funding, the question remains whether Hampshire will be able to ensure that the new stadium is profitable?

 

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