Sony BRAVIA TV Scoops International Design Awards
Ultra Slim Bravia ZX1
Sony has always had a penchant for the dramatic and aesthetic when designing their products. The latest proof of this is the Awards dished out to Sony from the international Design Forum, a group that has been giving design awards for over 50 years. The iF Gold Award is given to products strictly on a design basis, not taking into account the technology inside at all. The two products given the iF Gold Award are the Sony BRAVIA ZX1 Series and the BDV-Z7 Blu-ray Disc home theatre system.
The Sony BRAVIA Zx1 impressed the panel of the international Design Forum predominantly for its extruded aluminium frame that acts dually as the chassis and the housing. The result is not only chic looks but also an extremely light piece of television equipment, the 40V format LCD TV weighing in at a paltry 12.2kg.
Sony is understandably proud of the BRAVIA ZX1 highlighting the designers desire to create an “exquisitely light look suggestive of a piece of paper floating in mid air”. Such minimalist design combined with wireless technology meaning that the equipment simply oozes contemporary style and elegance. The BDV-Z7 Blu-ray system also received an award for its sleek looks, particularly the tilted back speakers that provide elegant lines as well as optimal performance.
