Keep on Trucking, Sony 3D Broadcast Truck Hits the Road
3D is going to be big for 2010
It seems that 2010 is going to be the year of 3D. The technology has made a massive resurgence due to the use of new techniques that deliver impressive results. The latest development in the world of 3D is that Sony has ordered a truck capable of performing outcast broadcasts in 3D. This news comes off the back of Japanese broadcaster Sky Perfect Communications announcing that they will begin transmitting programme in 3D from the middle of the year.
This is not a technology purely for Japan either, many television companies have started to consider the benefits of 3D. In the U.S. the major sports broadcaster ESPN has announced a commitment to 3D, whilst other companies such as the Discovery Channel and Sony have also shown interest in launching 3D channels. Over in the UK BSkyB have also announced the launch of a 3D channel this year, this trend is being shown all over the world.
3D has experienced a massive growth in popularity. The latest 3D movie creation, ‘Avatar’ has shown that there is certainly an appetite for 3D amongst cinema goers and with Sony due to announce 3D compatible televisions and an update for the Playstation system that allows for 3D gaming, seemingly even gamers will get a taste for this before the year is out.
The truck ordered by Sony will be capable of outside broadcasts. Viewers are likely to get their first true taste of the 3D revolution during the World Cup, where Sony have committed to broadcasting 25 of the matches in the new format. With Sony set to release 3D televisions as well as blu ray players later this year it is becoming increasingly likely that 3D will be a major part of the technological landscape in 2010.
Posted: January 27th, 2010
by Naomi Roberts
Tagged with 3D
Categories: Television
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