Archive for February, 2010

Sony to Target the Tablet Market?

What a VAIO Slate PC might look like

On the back of the iPad launch and of course the media throng that followed Apple’s latest device one of Sony’s bosses has commented that Sony are interested in entering the tablet computer market with a device of its own. At a news conference in Tokyo Nobuyuki Oneda, Sony’s Chief Financial Officer, responded to a question about the Sony position on tablet computers by stating “that is a market we are also very interested in”.

The closest device Sony offers at the moment to the iPad is the Reader, a range of devices specially designed to hold eBooks for convenient reading. To produce an iPad like device Sony would have to combine elements from the Reader, VAIO computers and its Walkman range in order to compete effectively with Apple. It is existing knowledge from these markets however that could lead to the production of an impressive and market leading device, a fact reinforced by Mr Oneda who stated that Sony  ”are confident we have the skills” to create such a product. Read the rest of this entry »

Sony Posts Third Quarterly Profit of 870 Million Dollars

Sony HQ, Japan

Sony has just announced that they have made a third quarter net profit of $870 million (£545 million) for the last three months of 2009 providing further evidence that the global economic recovery is starting to affect major corporations. The profit, whilst it “significantly exceeded expectations” is only likely to reduce the net loss for the entire financial year.

The Sony profits are believed to be an indicator that the global economy is experiencing a very gradual recovery, a belief supported by other technology companies such as Hitachi and Samsung posting profits for the last quarter. One of the major reasons behind the posted profit is believed to be due to Sony reducing the cost of its Playstation 3 console by around 25%, a price drop that according to reports resulted in an increase of 76% in sales for the PS3 during the Christmas period. Additionally, many market commentators believe that corporate restructuring and the streamlining of the supply chain are also major factors in the improved financial outlook. Read the rest of this entry »

Sony Unveil New VAIO E Series Entry Level Laptop

The colourful new VAIO E Series by Sony

Sony unveiled the latest laptop in the VAIO family yesterday; the new E series. The E Series has been lined up as a replacement to the old NW Series and offers consumers an affordable VAIO laptop by Sony.

In terms of specs considering this is at the lower end of the Sony VAIO range the E series packs an impressive punch. An Intel Core i3 processor has been included as has an ATI Mobility Radeon 5000 series graphics module. Equipped with 500GB of hard disk and a HDMI output port as well as the numerous USB ports we come to expect from laptops today, effective connectivity is assured. There will be even be the option of a Blu Ray ROM drive to make the most of the 15.5 inch 1080p HD screen and an in-built webcam is also included. Read the rest of this entry »

Sony Named in Environmental Graffiti’s Greenest Companies of 2009

Good news for Sony Eco

Sony has been named along with another 5 manufacturers in a list of the greenest companies in the world for 2009. Environmental Graffiti, a blog devoted to reporting environmental news, has listed five of the greenest companies using the criteria of their commitment to innovative green campaigns.

The companies that made the list include Unilever, Whole Foods Market, Timberland and Nokia, each included for the ways in which they are changing working procedures to be more environmentally friendly.

Sony was included in the Environmental Graffiti list for a number of reasons. Environmental Graffiti recognise that as one of the world’s largest companies the way in which Sony operate and the products they produce affect millions of people all over the planet. Environmental Graffiti also noted that Sony is making an increasing commitment to reducing their carbon footprint and focussing on how product life cycles can affect the environment. Read the rest of this entry »

Gunners Football Comes to the Sony PSP

An Arsenal Fan's PSP

It is not often that Sony Insights delves into the world of sport for reporting news but in this case there is certainly an argument to do so. News has recently been announced that Arsenal F.C. (a London football team) has agreed a deal with Sony to launch an application specially developed for the PSP. The deal will allow Arsenal fans with a PSP to take the device along to games and use it once inside the Emirates Stadium.

The details of the deal between Sony and Arsenal have not yet been fully released but early reports suggest that fans will be provided with a special disk that contains information and data allowing connection to the Emirates Stadium’s wireless network. Fans will then have the option to study statistics whilst matches are being played but more importantly access will be granted to a live television feed as well as action replays of in-game events. Read the rest of this entry »

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