Archive for February, 2010

Sony Cybershot DSC-TX7 Product Feature

Sony Cyber-shot TX7, a new standard in Compact Cameras!

News of the Sony Cybershot DSC-TX7 reached us here at Sony-Insights about a month ago. Launched at CES the slim-line DSC-TX7 has now reached the review stage and it has certainly impressed both experts and users. The Sony Cybershot TX7 has been developed to improve upon the existing TX1 and includes some features that will doubtlessly impress photographers.

In terms of specs, consumers are provided with a 10.2 megapixel CMOS sensor that incorporates the Sony Exmor R technology for outstanding low light performance. The TX7 also provides a 3.5 inch screen, fast video capture utilising the AVCHD format and Sony’s new technology, the intelligent Sweep Panorama. This new tech allows users to snap wondrous panoramic photographs with an intelligent stitching system. In addition the Carl Zeiss lens offers 4x optical zoom and the touch-screen interface has been specifically designed with ease of use and intuitive functionality in mind. Finally the stereo microphone allows for sound recording whilst the HDMI output means your images and videos can be displayed easily. For those with fashion in mind the Cybershot TX7 is also available in a range of three colours. Read the rest of this entry »

Sony Ericsson Supports Group to Grow App Share

Sony Ericsson Support the new Apps Community, WAC

Mobile phone manufacturer Sony Ericsson have announced their backing for a  new mobile apps community called the “Wholesale Applications Community”.  The community aims to involve manufacturers and network operators to create a new standard in mobile apps to take on the  dominant  Apple’s App Store.

The GSM Association announced yesterday that twenty-four network operators have agreed to form the Wholesale Applications Community to grow their share in the apps market and to give developers one point of entry to its members.

The group (WAC) will begin work on combining their current developer communities, this will give app developers  a single market to get their applications distributed to many platforms with a single approval process.  The community intends to create a single common development standard that WAC expects to be ready in just one year. Read the rest of this entry »

40 Million Online PS3 Gamers? Probably not.

40 Million users? Maybe not.

SCEA President, Jack Tretton, announced last week that “We’ve successfully established that we’re not just a disc-based powerhouse, but we’re also a digital powerhouse.”  While there aren’t many people who would discount that he followed this with an assertion that the Playstation 3 user base has inflated to “more than 40 million”.

This statement has been met with a big pinch of salt by Sony gamers who themselves openly admit to having many user names on their PlayStation’s.  Several gamers were openly discussing the virtues of having European, Japanese and US gamer accounts while some younger gamers even claimed they were using several accounts to accommodate adult content online and to by pass parental controls. Read the rest of this entry »

Sony at MWC: The Vivaz Pro and X10 Minis Have Landed

The Sony Ericsson X10 Mini Pro

The MWC or Mobile World Congress always throws up some interesting developments in the world of mobile phones. This year, Sony Ericsson arrived in Barcelona expected to announce a raft of new handsets targeted towards the dual aspects of communication and entertainment.

One of the major announcements by Sony was that two new handsets featuring the Android system would be hitting the market. The X10 Mini and X10 Mini Pro are both, as the name suggests small and lightweight incorporating a touch screen interface and in the case of the Mini Pro, a slide out QWERTY keyboard. Both devices could be considered shrunk down versions of the Xperia X10, a phone that is rapidly becoming a hotly anticipated member of the Sony Ericsson family. Read the rest of this entry »

Sony Expands 3D TV Offerings With Home Cinema Update

3D Television at home!

After news that Sony will be releasing 3D capable Blu-ray players they have now announced that 3D movie playback will now be available for some 2.1 and 5.1 home cinema systems via a software update.

Customers that want to experience the immersive experience that is 3D have a number of home cinema products available. The BDV-F500 and BDV-F700 2.1 channel packages offer Blu-ray 3D capability, the former with desktop or wall mountable satellites, the latter with slim floor standing speakers. Sony’s 5.1 home cinema system offering are equally impressive in technological terms. Style has also played an important part in the design of these models, created to perfectly match the latest BRAVIA televisions. Models include the BDV-E370, BDV-E670W, BDV-E870, BDV-E970W and the BDV-IZ1000W. Read the rest of this entry »

Sony VAIO Offers Custom Laptop Creation to Customers

Custom Laptops from Sony VAIO

Regular readers will have seen the latest Sony E series VAIO notebooks that come in a range of funky colour combinations in a previous post. Now it seems that Sony is going to offer customers the chance to create their very own custom laptop, with a range of different modification options available on selected series’.

Labelled as “VAIO by you” custom options are available on CW, FW, SR, X, TT and Z series laptops to name a few. One of these options is laser engraving, customers will be able to personalise their VAIO notebook with a special message. Sony technicians will then etch a personal message onto the laptop, perfect for those who want a long lasting custom look that provides that truly individual touch. Read the rest of this entry »

Sony Step up 3D TV Commitment with Blu ray and Home Cinema

3D Blu-Ray on the way!

At the CES this year 3D technology was certainly one of the major talking points. Following the show, Sony has now announced that they are now releasing a 3D blu-ray player at an affordable price. The BDP-S470 will be 3D capable after a quick firmware upgrade and of course when connected to a 3D enabled TV. The bonus for owners is the fact that blurry images will be no more; a full 1080p High Definition picture is brought to life with the specially designed Active Shutter glasses, bringing the action right into your living room.

The other product Sony has announced today is the BDP-S570. This blu-ray player will be 3D capable out of the box, doing away with the need for the firmware upgrade. This latest addition to the range of Sony 3D products complements existing 3D TV models and home cinema systems, all products building upon what is an already high performance HD experience to deliver 3D technology to the home viewer. Read the rest of this entry »

Sony TV maybe Nearer than You Think on the Playstation Network

Who will be The Tester?

Sony as a corporation has regularly played a part in the production of music, film and of course technology, but news of Sony venturing into the reality television market has now become evident.  It seems that the main impetus behind this move is to change the emphasis of the Playstation Network from a place where PS3 owners can play games online, to a fully interactive library of movies and television shows.

Sony’s first reality television series is called “The Tester” and it will be broadcast on the PSN from next week. The production company involved with Sony in the series is 51 Minds Entertainment, a company with experience in creating reality TV shows. The premise of the show is simple enough, 11 contestants compete for what is considered a dream job by millions; a position at Sony Computer Entertainment America as a video game tester. To sweeten the deal a five thousand dollar signing bonus has also been included. Read the rest of this entry »

Become more Eco Friendly with the New Sony eco Website

Sony Eco Website

Last week Sony was listed in Environmental Graffiti’s list of the greenest companies of 2009. Their inclusion was due to the company’s involvement in a range of different eco friendly initiatives from the Forest Guard Project to their own series of sustainability lectures. However, recently Sony have also restructured a section of their website to further promote how they are striving to incorporate eco friendly principles and more widely reduce the environmental impact Sony as a company is having on the planet.

The new eco section of the Sony website is focussed around three major principles or the 3Ps as they have been labelled. These 3Ps include Product, Process and Planet. Ultimately the 3Ps have been devised by Sony to look at ways in which they can change their business operations at every level, from the design of products through to manufacturing and recycling. Read the rest of this entry »

New Sony Cyber-shot W and T Series – Wonderful Technology?

The Sony Cyber-Shot TX Series

Sony Cyber-shot has a history of releasing some of the most technologically advanced and stylish cameras available on the market. The latest additions to the Sony Cyber-shot family are the T and W series, digital cameras that pack an impressive punch in terms of new and innovative imaging technologies.

In regards to imaging the new Cyber-shot series incorporate the astounding Carl Zeiss Vario-Tessar lenses which combined with the Exmor R CMOS sensor deliver stunning photographs in a range of different lighting conditions. Additionally features such as the intelligent face detection, labelled as iAuto makes snapping friends and family simple. For instance face detection on the Cyber-shot W series has the capability to adjust the exposure, skin tone, focus and even red-eye reduction for a maximum of eight subjects ensuring that your family snaps capture the moment perfectly. Read the rest of this entry »

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