bloggie with the 360° lens adapter

Sony bloggie may appear to be something of a toy at first glance but look a bit further and its potential becomes very apparent. On the face of it bloggie appears to be no more capable than your average mobile phone with its candy-bar form factor but the appearance of bloggie is actually one of its strengths. It’s immediately accessible given that the form factor is used daily by so many people with their phone meaning picking it up and using the device is very natural. Add to that high definition video recording and the eye-popping 360° camera feature and bloggie becomes a must have for recording moments from parties, concerts or the weekend evening in the pub. bloggie, as its name suggests, is a very sociable, web-enabled tool.

bloggie comes with an excellent array of features that all make the device almost universally relevant – this is not a gadget that you’ll buy and drop in the cupboard that has become a graveyard of ‘good idea at the time’ tech. HD video capture records at full 1080 high definition and does so at the touch of a button, it’s remarkably easy to use.

A more than capable 5 megapixel still camera captures single images as you would expect a Cyber-shot to, Sony’s experience in this field really comes through making what seems to be a low spec camera produce strong images. Of course, we like to think that the days of mega pixels selling cameras are over but unfortunately some buyers might be put off by the seemingly low pixel count. In truth 5MP will capture an image that prints 8 x 10 inches at 300 ppi. Sacrifice resolution and you can double that again! What’s required here is a quality image sensor and bloggie delivers.

bloggie 360° adapter and product detail

Okay, so you’ve seen all this before so why do you want a bloggie? 360° panoramas are the bloggie’s killer app and the PM5K model comes with a lens adapter to capture an all-around scene that can be uploaded to YouTube or your blog with alarming ease. These panoramas will wow you and those seeing your work. bloggie effectively breathes a new lease of life into sharing video and photo. It’s no novelty either, there is serious fun to be had with this feature and bloggie makes it as easy as possible to put your videos and images on to the Internet or stored at home on your computer.

bloggie may seem a niche product at first, but very quickly it becomes evident that this device has a place that is distinctly its own. It’s light years ahead of mobile phone cameras in terms of quality and sits nicely in a disparate market between digital cameras and Handycams. bloggie is a gadget for keeps that goes beyond the limitations of a compact but remains firmly pocketable and delivers sharp HD video in an instant.

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Sony bloggie MHS-PM5K

Last year Sony gave us the HD Snap, a pocket camcorder that was not only a funky video camera but a device that was extremely portable, fitting into the pocket easily. The HD Snap however has been left behind with the new model for 2010; a range of pocket video camcorders under the name of bloggie that incorporate simple connectivity with outstanding high definition video capturing technology.

As the name suggests the bloggie is clearly aimed at a market segment that places a great deal of emphasis on blogging and adding video clips to YouTube. This generation of movie makers want a device that captures the special moments in life and allows them to be easily uploaded. The bloggie allows for this with an in-built USB arm and software for easy uploads without the need to install anything to the PC or Mac.

The bloggie will also feature a number of different colour finishes for those that wish to accessorise their technology. MP4 video clips will be captured in full HD whilst 5 megapixel still photos are also possible. Sony stalwart features such as SteadyShot and face detection also make an appearance.

bloggie model numbers include the MHS-PM5/PM5K and the MHS-CM5. The PM5 promises to be the most fun with a 270 degree swivel lens allowing you to capture yourself as well as the world around you. An interesting feature is the 360 degree lens adapter that comes with the PM5K, allowing users to capture life in full panoramic views. Specialist software will allow users to watch back their 360 degree creations. With Memory stick PRO DUO and SD/SDHC memory card capabilities data storage is as simple as pie.

The bloggie is due for release in February. Stick with Sony-Insights for a full review once the release has occurred.

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1. Sony bloggie, Why You Will Want One!