Ultra Compact Sony Alpha

With major manufacturers showcasing their very latest gadgets at the PMA 2010 (Photo Marketing Association Show) industry commentators were keen to see what Sony would bring to the party. Arguably Sony did not disappoint when they showed a range of new camera models including an Alpha compact DSLR style camera with interchangeable lenses.

The concept camera, at this stage was a mock up device that should bridge the gap between compact cameras and DSLRs. In terms of the technology contained within this ultra compact Alpha, the Sony camera boasts an APS- size sensor incorporating the fantastic Exmor R low-light functionality. As well as this sensor it is believed that this new camera will also have the ability to capture video in high definition utilising the AVCHD format.

The interchangeable lenses that according to reports can simply be snapped on and off will of course appeal to novices and experienced amateurs alike, some commentators have even surmised that the connection may be magnetic to allow for an ultimately simplistic system. The details of the connection system have not yet been confirmed but this is certain to be one of the major design aspects of this new camera. The camera however is still to be named and according reports is still very much in the design phase.

That said, this new camera is by no means a prototype that is likely to be shelved in a year’s time, Sony are expecting to release the device at some point in 2010. The product however is not going to replace Sony’s existing range of both Cybershot compact cameras and DSLR devices and lenses. A major element in their announcements at PMA was that the existing line up of DSLR cameras would be bolstered by more accessible “mainstream DSLR models”. At this time no pricing information has been provided but it is clear that Sony’s digital imaging strategy this year will be to bring high spec devices to as many people as possible.

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