
Pink Laptop or Blue?
Pink laptops continue to be popular and Sony VAIO have long had a strong line up of coloured Laptops. Continuing this trend Sony have lined up a number of coloured laptop chasis for their built to order line up. Their E Series laptop comes in a staggering array of colours – including two shades of Pink, Green, Blue, Glossy White and more!
As previously reported the Sony VAIO E Series offers compact stylings with a range of screen sizes and all are configurable to match the spec you need to your budget. Blu-ray, i5 CPU and up to 6GB of RAM make it a serious performer with the build quality we have come to expect from the VAIO brand. Why not engrave your Laptop while you’re at it for the extra custom touch! Read the rest of this entry »

What will Sony unveil at E3 2010?
E3 is currently just under a month away and as per usual the gaming press is surmising what each of the major games companies will bring to the event. This rumour mill starts up at this time each and every year with journalists theorising what the Sony Playstation bigwigs and developers will be able to deliver for 2010 and 2011. Here at Sony insights we felt that a quick round up of the latest Playstation gossip would whet your appetites for the main event in a month’s time.
First are the rumours surrounding the release of a true second generation Playstation Portable system. Maybe Sony feel that the PSP Go has gone and that a new iteration of the device is required. If the rumours are to be believed, then the Sony PSP2 will have not only a touch screen but two cameras on the front and rear of the device, 3G capabilities and a stupendously powerful 4 core cell processor. Whether these features are correct will have to be confirmed but if production timeframes are taken into account then it is more likely we will see this device at the Tokyo Games Conference ( a theory added credence by the fact that as of yet this geographical area represents the largest market for Sony’s portable device.) Read the rest of this entry »

Bravia WE 5
The BRAVIA motion sensing technology has been in existence for some time now. Incorporating facial recognition as well as heat and movement sensors these televisions are able to monitor the environment around them, adjusting the output in accordance with demands so that energy usage is optimised.
Put simply, the sensors, now being rolled out in the latest Sony BRAVIA range will automatically turn the screen off if no one is in the room watching. According to reports they will also be able to sense when the watcher is sleeping, once again altering the performance to match so that energy is saved. Ultimately this will help owners to save energy and money as well as help the environment. These features will also work with the ambient light sensor that dims the screen automatically when the room is darkened. Read the rest of this entry »

Blinkbox on the PS3
It has been announced that the television and film streaming service Blinkbox will soon be coming to the Sony Playstation 3. The Blinkbox service has been working on a version of the site that will work with the PS3 internet browser. In addition to adapting the service for PS3 users the company has also optimised the control system so that it works fully with the Playstation’s controller.
According to reports the service will offer both television programmes and the latest chart films. TV will start at around thirty nine pence whilst films will be available to rent from ninety nine pence and to buy from two pounds ninety nine. Not all the content however will be paid as a number of “ad-supported titles” will also be available to Sony Playstation users. Read the rest of this entry »

The Sony Ericsson Eco Friendly Elm
The Sony Ericsson Elm, currently available on the O2 network is the latest in a raft of eco friendly models being released by the Japanese Swedish collaboration. Originally the Sony Ericsson Elm was only available in a rather dull black finish but it has now been announced that the mobile phone will be released in a shiny silver variety. The announcement is part of a broader colour scheme that the Elm will now be available in, a scheme that includes the ever so environmental Hazel.
The Elm series has long been touted as a more eco friendly mobile phone range. Ultimately Sony Ericsson has strived to produce phones that have less of an impact on the environment without having to sacrifice performance or features. Read the rest of this entry »

Hampshires Rose Bowl
It is not often that a story comes along which combines two of your favourite interests so the news that Sony are to be involved in the redevelopment of Hampshire’s cricket ground simply had to be reported. The redevelopment of the Rose Bowl in Hampshire is costing around £48 million and according to reports includes a technology deal with Sony.
Sony will be working closely with the redevelopment team to supply HD screens throughout the ground’s new stands as well as the additional business facilities and planned hotel. The system has the benefit of giving Hampshire video editors the power to create their very own content, from instant replays of wickets and boundaries to live statistics and umpiring decisions. Read the rest of this entry »

Custom Laptops from Sony VAIO
The Sony VAIO Z Series represents the higher end of the VAIO range; first released in 2008 it has been an impressive addition to the VAIO family. Being extremely small as well as light it is marketed towards business users although leisure users that want a high performance laptop are equally well catered for.
For some time Sony has been offering the option to build your own laptop and the Z Series has also received the customisable treatment. Customers are given a range of choices when it comes to configuring their VAIO. Read the rest of this entry »
Sony DADC & Sony Pictures Carbon Neutral DVD Collection
Environmental principles are becoming increasingly important in the corporate world and the latest news of a collaboration between Sony Pictures and Sony DADC (Digital Audio Disc Corporation) is no exception. The exercise is to show once again that Sony as a corporate entity is interested in environmental issues and its constituent businesses are striving to find eco friendly methods of manufacturing and production.
Sony DADC and Sony Pictures have announced in Germany that they are to release a collection of 10 DVD’s that will be completely carbon neutral. The carbon neutral collection will be available through the online retailer Amazon. The establishment and verification of the carbon neutral collection will be carried out by renowned climate protection organisation myclimate. Based in Switzerland myclimate has assessed the greenhouse gas emissions of the DVD collection and will be carrying out measures such as tree planting to offset the manufacturing process. Read the rest of this entry »

God of War 3!
2010 is proving to be a strong year for Playstation 3 exclusives with the latest release, God of War III taking top spot in the UK’s gaming charts. This top spot is across all platforms and if rumours are to be believed is helping to shift a large number of PS3 consoles worldwide. Sony has been stating for some time that gamers should be excited by the great games hitting the PS3 this year and March has certainly been a bumper for PS3 owners, with Final Fantasy XIII, Heavy Rain, Battlefield: Bad Company 2 and now the impressive God of War III. Heavy Rain and God of War III now make it two number 1 spots in the UK charts for Sony exclusive titles.
God of War’s main protagonist, for those that have not played any of the games in the series, is Kratos, a Spartan warrior involved in a bitter battle for revenge with the Gods of Mount Olympus after Zeus demoted him from the position of God of War. The sheer scale of the game has to be one of its strongest elements although for many the jaw dropping aesthetics and simply the chance to become a true Spartan and take on all that Greek mythology can muster has to be a major draw. Read the rest of this entry »

Sony Playstation Move Logo
After so much rumour and speculation Sony have finally unveiled their motion controller, named the Playstation Move. Before the event at GDC 2010 many industry commentators had believed that the device would be called the Arc, these beliefs turned out to be wrong however as Sony spokespersons gave the official name as the Move.
The Playstation Move will hit the shops later this year and will be available in a range of different bundle options. Customers that already own a PS3 and Playstation Eye will be able to buy the Move as a sole peripheral to complement their existing set up. Customers will also be able to buy the entire package of a Move and Eye with a game and finally a bundle with a PS3 console and all the peripherals will be available. According to reports the Playstation Eye, Move and game package will sell for under $100 (£66). Read the rest of this entry »